Wijchen, 10 December 2025
Burgers Lederwarenfabriek Wijchen BV, which has been producing high-quality bicycle bags under the New Looxs brand for 77 years, announces the appointment of Chiem de Winter as its new Managing Director with effect from 1 January 2026. With the arrival of Chiem de Winter, the company is taking an important step in the further professionalisation and growth of the organisation. De Winter brings extensive experience in business operations within the bicycle industry.
Laura Burgers: ‘In his new role, Chiem will focus on strengthening the market position, optimising internal processes and further expanding the company’s sustainability ambitions.’
‘I am proud to be part of a company with such a rich history and strong reputation,’ says Chiem de Winter. ‘I look forward to working with the team to enter the next phase of development and further shape this wonderful family heritage.’
Since its foundation, Burgers Lederwarenfabriek Wijchen BV has been known for its craftsmanship, quality and reliability. With more than seven decades of experience, the company continues to focus on innovation and sustainable production of bicycle bags for various national and international
customers. In recent years, the New Looxs brand and the Private Label portfolio have experienced tremendous growth. This international growth now requires the organisation to expand further in order to sustain this growth. Both Teun Nissen and Laura Burgers will remain actively involved and can now focus on their own expertise in sales and product development.
About Burgers Lederwarenfabriek Wijchen BV
Burgers Lederwarenfabriek Wijchen BV is a family business with 77 years of history, specialising in the production of bicycle bags and baskets. The company combines traditional craftsmanship with modern techniques and supplies a wide range of customers at home and abroad.
